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5 Powerful Words To Punch Up Your Ads
byMaggie Dennison, Marketing Writer and Consultant
GUARANTEE. This is particularly important on the web. It promises security and no risk, and the chances are that few people will actually take you up on your offer. The mail order industry never really took off until they started offering a money-back guarantee.
IMMEDIATELY. Creates a sense of urgency and maybe a niggling feeling that if you don't act now, you might miss something. And no-one wants to miss out.
LIMITED. Scarcity is a big motivator and setting a limit of some kind (e.g. limited time, limited number available) can make the cash register go "ching- ching." We often want something when we think we might not be able to get it later.
SECRET. Makes the reader curious and gets them wondering what you know that they don't.
NEW. Appeals to our desire to be in the forefront and to be part of an exclusive club. There are people who like the joy of being the first to own or use something new.
The most common objection I hear to using words like these is: "But everyone does that. I want to be different." Well, guess why everyone does it? Because it works! We don't have to reinvent the wheel when we can ride on the experience of those who've tried and tested it. It's much easier to do what has proven to be successful.
Copyright 2005 Maggie Dennison
Maggie Dennison is a marketing writer and consultant. Her mission is to help small businesses get their marketing messages across with impact and clarity. She is a published author with a Master's Degree in Applied Psychology, and a fascination with what triggers people to do the things they do.
Website content, case studies, video scripts, white papers, brochures, sales letters
and other marketing communications for small businesses.
Serving Santa Barbara, Ojai, Ventura, Camarillo, Thousand Oaks, Westlake Village, Agoura Hills, Woodland Hills, Studio City, Encino, Sherman Oaks, Northridge, Burbank, Pasadena, Glendale, West Hollywood, Los Angeles, Santa Monica, Marina del Rey, Redondo Beach, Hermosa Beach, Manhattan Beach, Palos Verdes, Long Beach, as well throughout the United States and internationally.
Maggie Dennison, M.A.
Marketing and Writing Solutions For Small Businesses
27 W. Anapamu #295, Santa Barbara, CA 93101, USA
Phone: 805-965-9173 or 310-226-7115
E-mail: click here to email me
Copyright 2004-2012 Maggie Dennison unless otherwise noted. All rights reserved.
