ATTENTION Consultants, Coaches, Alternative Health Practitioners, Other Professionals and Sole Entrepreneurs
A website is an essential basic business marketing tool! But if you're baffled, frustrated, lacking the confidence to get going,or you feel adrift because you don't know where to start, then you must read on.
"FINALLY REVEALED: How to create or update your website without wasting thousands of dollars - EVEN IF you don't know where to start"
...Imagine recognizing the right place to start with the right information at your fingertips so that you get it done right first time around.
...Imagine the relief of knowing that you're saving thousands of dollars and hours of time by knowing what to do BEFORE you rush out and let anyone start designing your site.
...Imagine going to a web designer and saying: "Here's what I want," rather than asking "What should I do?"
Announcing...
"The Ultimate Guide to Creating or Updating
your Small Business Website - what you MUST know before you hire a web designer."
Dear Fellow Business Owner,
Listen closely. If you want your site to stand out, if you want visitors to notice why they should talk to you rather than your competitors, if you want to create a website that grows your business, there's a smart way to go about it so that it gets the results you want.
But first - let's look at what not to do!
Here's a typical scenario:
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Friends to the Rescue - or Maybe Not? A well-meaning friend offers to build your website to save you money.
Or it could be your teenage son, "because he's just learning this stuff and kids are so into computers these days, I know he can do it."
Or it's your best friend's father who used to sell computers and can claim to know something about technology.
BUT you don't like what your friend/son/best friend's father has come up with and you don't want to offend anybody by saying anything because after all it was free or very cheap and you feel obligated so you grit your teeth and live with it in spite of that hollow feeling in your gut that it doesn't project the image you want.
And worst of all, you're frustrated. Maybe even at odds with the friend or family member who was only trying to help. YUCK! |
Getting the picture here?
You're probably thinking: "She's exaggerating." Well, I'm not. This is an all too real situation that I've seen many times over in my work with clients who've come to me in despair and frustration.
And in these scenarios, the losers are:
...YOUR website...YOUR credibility...and YOUR business.
It's your BUSINESS, not a practice arena for someone who wants to learn. I'm all in favor of friends and family helping you grow your business, but it's up to you to discern whether they have the skills they need to do it properly. I'll talk about those skills in a minute.
WHAT IF you had some guidance BEFORE you let your friends or family members loose on your site?
WHAT IF you had the knowledge to guide them to do what YOU wanted because you know what works?
The truth about what your website really needs
Your website is a critical marketing tool. That means:
- The "look and feel" of the site must accurately reflect who you are and the quality of services you offer.
- The content must get the attention of your perfect clients.
- It must be built on basic concepts that are known to make a site easy to use, so that your site visitors can quickly and easily find what they came looking for.
QUESTION: How can you do all that and be smart about creating your website, without spending a fortune on highly-paid consultants?
ANSWER: We show you how in "The Ultimate Guide to Creating or Updating Your Small Business Website - what you must know before you hire a web designer."
We put this package together for business owners like you, who are willing to look at basic information on building a website that presents a professional impression and gets clients excited about what you can do for them
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"You've found true guides in Audrey and Maggie"
If building or rebuilding your website seems too complicated, you've found some true guides in Maggie Dennison and Audrey Burton.
They offer valuable, time-tested information you can really use!
The package of resources they've assembled will guide you through critical steps in the process and ensure your website really works for your business.
Deborah Gallant
Owner, Bold Business Works
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In this website guide we reveal how YOU can make a HUGE difference in how visitors perceive your site (and your business) by focusing on the right elements from the get-go.
We point out common mistakes and spell out solutions that put you on track to build a client-attractive site.
There's no doubt about it, first impressions count
If your site content provokes a great big yawn, or - and I hope this doesn't apply to you - looks unprofessional because it was created by someone who didn't know enough about basic marketing, I can promise you potential clients will leave your site in the blink of an eye.
We show you how to do this
- The design has to support and reflect your core marketing message so that the overall effect is harmonious.
We walk you through guidelines that make it easy for both you and the person designing your site because you'll be prepared with all the background information she needs to get started right away.
- The site has to be designed so that it's as easy as possible for visitors to believe you and to hire you.
We reveal tips that make your site easy to use, tips that many web designers don't even know.
The good news is that YOU have the power
to make it work!
Whether you ask a friend to put your site together, or you decide to hire a professional designer, you can:
...Prepare the way for that person to do a great job for you.
...Prepare the way for visitors to stay on your site. I recently saw a statistic that 50% of website visitors leave because they can't easily find the answers they're looking for.
...Prepare the way for your website to be a business-building tool, rather than a wasted piece of Internet real estate, that's nothing more than a huge monthly business expense. Not to mention the business you're losing because it doesn't entice visitors to stay on your site, find out more and take action.
What do YOU look for when you're planning to make a major purchase?
Look, when you're planning to make a major purchase such as a new appliance, a new computer, a new car, do you simply go to the store and do what the sales representative advises you to do?
I hope not!
At the very least, you'll read about it on the Internet, maybe even peruse Consumer Reports, or ask other people for their views. In the end it comes down to gathering information before you make an expensive decision that you end up having to live with for a long time.
It's the same with your website.
It's a chunky financial investment.
Chances are it's your "first handshake" with potential clients.
You owe it to yourself and your business to prepare well so you make the best first impression on your potential clients, AND you get the best value and the best results.
That's what "The Ultimate Guide To Creating Or Updating Your Small Business Website" helps you to do.
To be prepared. To be informed.
So that the quality of your website reflects the excellence of your services.
This guide takes you step by step through all the information you need to know to create a website. It banishes that niggly feeling that you're pouring money into a bottomless pit because you know you're doing it right.
.BECAUSE we look at basic features that make it easy for your visitors to use your site
.BECAUSE the easier you make it for them to find what they want on your site, the more likely they are to start talking to you
.BECAUSE we teach you not just what works, but WHY it works
.BECAUSE you'll know how to set yourself apart from your competitors
.BECAUSE your message will be clear, easy to read and so focused on your visitors that they know why they can trust you
.BECAUSE the majority of purchases are based on emotion, not logic - and we show you how to tap into the emotions of your audience
.BECAUSE when you know what's important to your visitors, you know how to hit their hot buttons and get them interested in buying, subscribing or making an inquiry.
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"This information will help me when I'm designing websites for my clients."
...Last night I started revamping my website using all the tips I learned...I highly recommend it to all who have an interest in investing in a very constructive, clear and working website.
This is geared toward the needs of your target market and how to put that into place. All this information will assist me also when I am designing websites for my clients.
Nannette Holland,
Holland Graphics |
These days people on the web are more skeptical than ever before. It's up to you to let them see that you're credible and trustworthy.
A computer mouse is a dangerous weapon. Your visitors are ruthless about using it to leave your site immediately, if they don't see what they want, presented in a way that attracts them.
As I already mentioned, 50% of visitors leave because they can't easily find the answers they're looking for.
Be informed...be prepared...be successful!
Don't just build a website.
Build a website that helps build your business.
For such an important part of your business, being informed before you jump in will guide you in the right direction, allow you to ask good questions, and to know what's right and what's a great big waste of time and money.
I'd like to tell you a true story about a client of mine in Los Angeles.
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The Sad Saga of Mary's Website
"I'm so excited," she said. "My website is up! I did it with my web designer. I wrote it myself and my web guy loves it! Would you take a look and let me know what you think and where it might need to be tweaked?"
I counted 20 pages on the site. But what I discovered was a lot of duplicated information - just presented in different words on different pages. There was too much detail. It was highly confusing for her site visitors.
From a marketing point of view, much of the information was on the wrong pages in the menu. And to make matters worse, the content was all about HER and, as you'll discover in this guide, that doesn't work.
Once we looked at her website in detail, we got rid of 6 pages that she had already paid hundreds of dollars to create (web designers base their fees on the number of pages on your site).
We changed some basic design elements to make the site look more friendly and be easier for her site visitors to find the answers they came looking for.
And I rewrote the content for the entire site from scratch so that it was refocused on what site visitors were really looking for.
I could go on and on but I'm sure you get the picture.
She wasted a lot of time and money to have a site that didn't help her grow her business until we revamped it using the principles you'll learn in this guide. |
Where did Mary go wrong?
Turns out her web guy was a techie who knew nothing about marketing but she was depending on him for guidance. It's not that he wasn't capable, he was. The problem was that his expertise wasn't marketing-related, it was technology-related.
What a waste of time and money, just because he didn't have the right background.
To both of them what they were doing made sense.
BUT they didn't know how to look at it through the eyes of visitors to her site or to recognize what made marketing sense.
That's why it's critical for you to have basic information up front, so YOU notice what's right and wrong.
And that's what we've put together for you in "The Ultimate Guide to Creating or Updating Your Small Business Website - what you must know before you hire a web designer."
When you go through this guide, you'll have all the information at your fingertips to take those all-important first steps in creating or updating your website.
You'll know the steps that lay the foundation for your business success because they are geared toward creating a website for the people who use it, NOT for the website owner.
Here's a sample of the information you get in this fact-filled package
...and much, much more
And here's what you get when you download your package
1. You get 2 MP3's - almost two hours of recording that explains details of the points mentioned above, and more. Copy it to your MP3 player and listen in the car or while you exercise.
2. You get a complete transcript of the content of both MP3's - for those of you (like me!) who would rather skim quickly through a written document or have something you can print out and scribble notes on as you read.
3. You get a 29-page Companion Workbook
that takes you step by step through the points on the audio and helps you define the details of building a website as they relate to YOUR business. We're giving this to you as an MS WORD document that you can type right into on your computer. Or if you're a "pen and paper" kind of person, you can print it out and write in it. Your choice!
4. You get "A Glossary of Common Terms", compiled by Audrey and myself: yes, all that jargon that floats around web design. We explain the most basic "geek" terms so that you can be part of the conversation rather than feeling squirmy or out of the loop because you don't know what the heck your web designer is talking about.
5. You get my ebook "3 Critical Keys in the Development of Your Website." When you approach your website as a project, rather than a collection of individual parts, and apply some simple planning tactics right at the start, you'll save yourself a lot of grief (and time and money too!) You can piggy back on my past experience as a Project Leader - I know it works because I stumbled into all the pifalls along the way and learned how to do it right!
6. You get a Resource List compiled by Audrey, that includes information on lots of useful articles and other details that help you get noticed.
PLUS...you get these valuable bonuses
BONUS 1: MP3 on the Basics of Search Engine Optimization (SEO)
What you need to know to confidently use search engine optimization techniques. SEO is an enormous buzz word these days. But did you know there's a lot you can do yourself to improve your website rankings, without paying a high-priced guru? Both Audrey and I have used some or all of these techniques and, as I write this, both our websites appear on the first page of Google for our chosen keywords and neither of us has ever paid a dime to a search engine guru!
BONUS 2: Ebook "The Power of Color on Your Website".
An overview of the effects of color and some simple guidelines to help you decide what's right for your business.
BONUS 3: Ebook "A Guide to Getting and Using Great Testimonials."
Anything someone else says about you is a thousand times more powerful than anything you could ever say about yourself. But many testimonials are bland or miss the point. Learn how and when to get testimonials from your clients so that they sing your praises the way YOU want them to, the way that makes your potential clients go "WOW - that's impressive!"
BONUS 4: Ebook "How To Get The Best Out Of A Marketing Writer."
There's enough information in the core package for you to write your own material, but you may decide to run it by a professional to give it a final professional polish. Many of us have never hired a writer and don't know how to go about it. This provides a complete rundown on what's involved - from choosing a writer, to fees, to agreements.
BONUS 5: "Scientific Advertising" by Claude Hopkins, one of the greatest advertising minds ever. It's not specifically about websites but covers general fundamentals of marketing and advertising. This is PURE GOLD that everyone involved in marketing any kind of business should read over and over again. David Ogilvy, one of the all-time greats of advertising, said "No one, at any level, should be allowed to have anything to do wth advertising until he has read this book seven times. It changed the course of my life."
In short, with all this information at your fingertips:
- You can tell your web designer EXACTLY what you want when creating your website. He or she will thank you for being so prepared! And you'll feel the confidence that comes from knowing what's right.
- There's no doubt about it, it will save you from expensive errors and you'll be in charge of your website!
- That's why it's a great opportunity for anyone interested in getting a fair deal from leading authorities so you can relax knowing that you are taking the right steps to save time and make money.
The complete package is downloadable - no books,CD's or DVD's taking up space on your desk. You can print out as much or as little as you want when you want it.
And you get it immediately - as soon as you submit your order, you'll get an email with download instructions. You don't have to wait a couple of weeks for shipping and delivery. You could be planning your new website in just a few short minutes from now!
This is definitely not for everyone. Is it for YOU?
It's not for you if you firmly believe that flashy graphics, super-creative images, and the latest trends and technology are all that it takes to have a successful website.
On the other hand, it is for you if you're willing to look at your website through fresh, unbiased eyes, and make it part of your solid business foundation.
It's also not for you if your site's main function is to sell products either on a full-scale e-commerce site, or a direct marketing site selling one product. It's true that those websites have their place but they require a different approach and they're not what we focus on in this website guide.
And it's not for you if you want a course on how to write HTML code or do the technical aspects of the site - that's "techie" work.
Our focus is on the non-technical building blocks of a basic website that lets people know what you offer, and introduces them to your services and how they will benefit from your expertise.
Some people call this a "branding" site.
Transform your website into a powerful marketing tool in 2010
Imagine the relief when you understand why you're struggling and frustrated.
Imagine having a solution that takes that niggling doubt out of your gut because it gives you basic principles that you can use to make sound decisions.
Imagine how much valuable time and money you'll save by knowing the right things to do.
What it all boils down to is this: this is the time of year to set yourself on track for 2010 without wasting hard-earned dollars.
If you feel you need some direction - whether you're building a new website or updating a current one - or you just want a kick in the pants to get you going - this IS the ticket for you.
Your website is there to serve your business and promote it well.
Will you make sure it does?
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"I was previously intimidated...you have given me more confidence."
Maggie and Audrey,
...I don't yet have a web site for my business and, in fact, previously felt a bit intimidated by the whole idea. You have given me more confidence.
Your information was clear and understandable. The two of you worked very well together and your presentation was interesting and very professional.
I took pages of notes that I will refer to when my day comes.
I have frequently been one of those who has been totally confused and turned off by many web sites, usually giving up. Now I see that it may be the web sites, not me.
Thank you for inviting me.
Ella Sciarra
Hypnotherapist |
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"The question and answer format was easy to follow."
Hi Ladies,
You certainly managed to pack a lot of facts and suggestions into the two classes which were interesting and informative. I found the question and answer format easy to follow and I am planning to put the content to good use.
I am so glad I took your classes since I do not actually have a website yet, so you have given me lots of ideas and ammunition regarding taking the plunge and setting up my own site. I now have a better plan of action in mind for myself and, in the meantime, I have become quite the critic of other people's efforts.
Sincerely,
Wendy Kashefi |
And read more comments from our individual clients who have benefited from our marketing and writing expertise.
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"Even my own coach didn't give me this kind of feedback."
Hi Maggie,
"Thank you for your excellent observations! Nobody, not even my own coach, who's supposed to be an internet specialist gave me this kind of feedback. This is something I can really use when I have my site revamped.
Now I have the objectivity I needed.
Thanks again,
Trini Eiche
Life Coach |
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"The most useful thing I have done for my website..."
The most useful thing I have done for my website was to work with Maggie. As someone who loves to talk and hates to write, I found that her insights and direction made this process simple and more enjoyable than I was anticipating.
Monique Helstrom
Master Organizer
A Place 4 Everything |
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"Thanks to you I now have a diamond website!"
Maggie,
Your marketing and sales writing prowess is one of a kind. What you did for my business is incredible.
You took my old website marketing message and created a new marketing message that is now a diamond website thanks to you.
Anyone one who wants their business to have that proverbial competitive edge, please give Maggie Dennison the opportunity to dazzle you with her writing.
Thanks,
Ken Barnes
Sales Consultant
(former top sales producer with Verizon) |
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"You gave my site the structure and flow it needed."
Maggie,
My website is finally up! I cannot thank you enough. I could not have done this without you.
You gave my site the structure and the flow it needed to engage the reader. You took my writing and gleaned the essence in few words. Your words carry punch and sincerity. Your writing is very clear and easy to read. Thank you for your help.
Marie Janisse
Physical Therapist and Yoga Therapist |
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"Maggie's straight talk and clear, sensible advice got me energized."
Maggie,
"Just wanted to thank you for our amazing session. I was looking to define my marketing message and your straight talk and clear, sensible advice got me energized and headed in the right direction...I love your courageous energy and enthusiasm and especially your wisdom, which you share so generously.
Elizabeth Gaynes
Executive Coach |
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"Loads of great ideas..."
Maggie is down to earth and speaks straight to the point. She has a load of great ideas and gets down to specifics, not pie-in-the-sky generalities...she has perspectives that are fresh and different.
Carla Harris
Calligraphy by Carla |
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"Even a beginner can understand"
Audrey explains things so that even a beginner in business can understand and implement the practices she outlines.
Alice Goetshel
Wedding Planner |
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"I have much less baggage around the word marketing.
After working with Audrey I have a much clearer picture of how to go about marketing anything I might try. I have more clarity, less fear, and less emotional baggage around the word "marketing."
Kerry O'Brien
Neuromuscular Therapist |
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"Tips that make my materials hit home."
The time I spent with Maggie was spot on with tips and ways to make my materials hit home, one of which changed my whole approach to marketing.
Kerry O'Brien
Neuromuscular Therapist |
"Okay Maggie, it sounds as if you and Audrey really know your stuff! What's my investment to get my hands on your guide to creating or updating my website so that it works, doesn't waste my time, and actually helps make money for me."
As you can see from the testimonials on this page, many people have benefited from our writing and marketing expertise.
If you were to hire Audrey and me to personally take you through everything we lay out for you in this guide, it would cost you upwards of $3,000 maybe as much as $5,000 based on our current professional fees.
BUT this is the VERY same information that both Audrey and I use with our clients.
It's expertise we've developed over a combined total of more than 20 years running our own businesses.
Then add in the relevant education we both bring to the table: Audrey's Bachelor's Degree in Business Management and my Master's Degree in Applied Psychology (after all, marketing is about human behavior and the psychology of sales and persuasion).
But we want to get this guide in your hands because it can totally change and recharge your website and your business
The list price of "The Ultimate Guide to Creating or Updating Your Small Business Website - what you must know before you hire a web designer" is $197.
For $197 you get the entire package. You can learn secrets to avoiding major mistakes that can cost you thousands of dollars in wasted time and lost clients.
This is what you pay IF you find the advice useful.
If not it costs you nothing. Zero. Zilch. Because of our risk free guarantee.
Use it risk-free for 1 year.
You read correctly. If it doesn't change how you think about your website, or if it doesn't meet your expectations or you're dissatisfied for any other reason, you have 1 year to email me and let me know.
I'll refund your payment in full. No questions asked. You risk nothing.
To order "The Ultimate Guide to Creating or Updating Your Small Business Website - what you must know before you hire a web designer" on a totally risk-free basis, just click the button below now.
One final point: before you make a decision, don't look at what it costs, look at what it's WORTH to you.
Weigh the costs against the benefits you get.
Look at how much time and money you'll save and what it will do for your business to have a website that presents the RIGHT information in the RIGHT way so that it attracts the RIGHT clients to you.
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Ö YES Maggie, I want this information!
I understand that I will receive a complete downloadable package consisting of:
- 2 audios
- A transcript of the audios
- A step-by-step Companion Workbook
- A Glossary of Common Terms
- A Resource List
- Ebook: 3 Critical Keys in the Development of Your Website,
PLUS these 5 bonuses
- Audio on The Basics of Search Engine Optimization
- Ebook: The Power of Color on Your Website
- Ebook: A Guide to Getting and Using Great Testimonials
- Ebook: How to Get the Best Out of a Marketing Writer
- Scientific Advertising by Claude Hopkins
That's 12 pieces in all - the entire package - for only $197!
AND I understand that it's completely risk-free for 1 year!
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If you have questions, talk to me BEFORE you order - without any obligation. Call me at (805) 965 9173.
Now - what are you waiting for?
Click here now to purchase and get immediate access to your guide
To your website success!
Maggie
Maggie Dennison
The Dennison Group
27 W.Anapamu # 295
Santa Barbara, CA 93101, USA
Tel: (805) 965 9173
Maggie@MyMarketingMessage.com
All major credit cards accepted
Copyright 2010 The Dennison Group
