Marketing wisdom says that you engage people with stories.
Stories about client successes.
Stories about the ups and downs of your life and the marketing lessons you learned from those events (although those comparisons often seem a bit contrived to me: "the dog threw up on the carpet this morning and here's what that taught me about marketing!")
But the biggest story often gets left out.
It's the one about the deeper you, the raw truth of who you really are.
This goes beyond the surface events in your life. That would be too easy.
Instead, it's about the profound level of the story that underlies your life, and drives your life and business - whether you're aware of it or not.
It takes some digging around to discover what that is. Once it's clear, you'll see how knowing your deep story can:
- add more dimension to your life
- change how you connect with prospects and clients
- determine the image you present to the world
- shift how clients, friends and family perceive you.
For conscious entrepreneurs who want to feel authentic in their lives and businesses, this can be a missing piece. Often it's covered up with guilt, shame or other strong emotions.
Once you know and accept your story, you can put it into language that your audience will understand.
And at last the 'real you' can take center stage in your life and business.
Copyright 2017 Maggie Dennison