Earlier this year I was chosen to be a speaker at the annual Holistic Chamber of Commerce International Conference, to be held in Manhattan Beach (Southern California) at the end of this month.
I was excited to have the opportunity to meet people I wouldn't normally meet in person, and I'd get a chance to promote my business to a roomful of my ideal clients.
Until last Thursday - when I got an email saying that the conference had been cancelled.
I'd put time and effort into preparing, and had an offer for the audience. Was that effort all for nothing?
Not at all. Yes, I lost the opportunity to get in front of a roomful of my ideal clients but it wasn't a lost cause because I can present that information to other groups. And the offer I had planned to make wasn't only for the conference attendees. I'll be rolling it out to everyone later this month and the conference was one place for me to promote it.
One of the best pieces of advice I got early in business was to repurpose information and content. Where possible, develop material that you can use over and over again. Often results don't come the first time you do something.
In this case, the upside of what happened was that the conference deadline forced me to get my content finalized much more quickly that I would otherwise have done.
Do you plan in a way that allows you to repurpose your material?
Copyright 2017 Maggie Dennison
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