I read that recent Microsoft research shows that that we have shorter attention spans than a goldfish! I don't know how true that is, but it does tie into the trend these days towards limiting the number of words you use to get your message across. When I'm talking to a client about a writing project, I often hear that they want very few words, and the reason they give is that no-one reads long messages.

My take on this is: It takes however many words it takes to get your message across succinctly and persuasively and so that it fulfills your purpose. If the message is compelling, interesting and relevant to the person reading, they WILL read it.

However, that doesn't mean you can ramble! Your message still needs to be on point.

Think about it this way: if we only wanted really short messages, no one would ever read a book, watch a movie, listen to a lecture or even read a newspaper article.

The key is to make your message engaging so the reader keeps reading because they want to find out more.

That's the art in good messaging.

For a message that keeps your audience engaged, get in touch with me

Copyright 2019 Maggie Dennison