Your elevator pitch answers that question.
First the purpose. An elevator pitch provides a basic introduction to get someone interested or intrigued enough to say: "Tell me more" or even better: "I need to talk to you", or something similar.
It's not meant to get someone to hire you on the spot. It's also not a time to explain the process you use to help your clients.
In its simplest form, an elevator pitch should include the following:
1. Who is your audience?
2. What problem do you solve for them?
3. What benefits or results can they expect?
Putting it together isn't something you can do on the fly. It takes time and thought to define all those elements and then find the right wording so that your message is clear, precise and compelling.
We always speak as if you have to have ONE elevator pitch. That's not true!
You need a different pitch for different audiences e.g. if you're selling cruises to baby boomers, your message will be different than if you're selling cruises to 30-year olds.
You also need a different elevator speech for different aspects of your services e.g. if I 'm promoting that I help clients create an elevator pitch, my message will be different than if I'm talking about writing articles or case studies.
There are MANY ways to create an elevator pitch. They may all be different and yet all valid.
How is your elevator speech working for you? Contact me for help creating an elevator pitch that grabs the attention of your target audience.
Copyright 2018 Maggie Dennison