Many daily tasks are derided as "busy work." Those are the tasks that aren't directly bringing in clients or money. Yet why does busy work often feel so satisfying?
That's what I was asking myself recently after I'd spent a couple of hours cleaning up my desk, sorting through papers and organizing files.
I felt very satisfied afterwards because I had achieved something and I could see results: my desk was clear and my computer desktop organized. I could draw a line under it and say: "It's done! "
Unfortunately it's not like that when you're marketing a business. It's never finished. There's always something more to do and at some point that can begin to feel overwhelming.
There's an easy way to make the "too much to do" more manageable. Break things down into projects that have a beginning and an end. A project can be as small as: "I'm going to make 5 phone calls this morning."
When you've made those 5 phone calls, you can say: "It's done!" Now you can cross it off your list and move on to the next project.
Copyright 2017 Maggie Dennison