I keep a file on my computer called: "Ideas for newsletter and blog". When an idea pops up randomly, I put it in there so it doesn't get lost. It doesn't have to be well-formed or thought out. I can flesh it out later if it turns out to be useful or relevant. If I'm not at my computer when that inspiration falls on me, I use the Notes or Voice Memos functions on my iPhone to capture it.
Other ideas can come from:
- My work with clients: a situation someone is dealing with, a comment someone makes that sparks discussion.
- My own experiences with networking, speaking and marketing my business.
- An item in a book, article, blog post or newsletter.
- My own observations as I go about my daily life and business activities.
- What I learn from observing my own behavior and the difference those insights can make in my life and business.
- Random ideas the pop into my head while walking or driving.
- Random ideas that wake me up in the middle of the night.
Look around your daily life and you'll find there's no shortage of sources. I suggest making a list so you have some places to start when that next post is due. Then put your own spin on the information so that it feels personal.
If you'd like help brainstorming ideas for your content, contact me for an initial conversation.
Copyright 2017 Maggie Dennison
