Lots of business owners write their own materials. There’s nothing wrong with that - but here’s what can go wrong.
You want it done quickly. You want that website content TOMORROW!
The problem is that writing is a process. We understand that it takes time to develop a website, it takes time to learn a language, it takes time to plan and cook a meal. Yet somehow we assume that because we use words all day long and we all learned to write in school, writing will happen in a heartbeat without much effort.
Nothing could be further from the truth!
Here's how to break it down into doable portions.
When you’re writing, there’s the creative part and then there’s the editing part. They’re different.
In the creative part, let the ideas flow even if they seem totally off the wall. Get them on the page. Don’t censor. Otherwise you’ll start second guessing yourself and that stops the creative flow of ideas. And you’ll end up doubting yourself and your ability to get it done.
Then start editing, organizing the words in the right sequence, refining, deleting, adding.
As I heard on a webinar recently: “go slowly to go quickly.” In terms of writing, this makes total sense.
The more you’re willing to take the time to go through the process, the more likely you are to end up with words that create the impact you want.
The two broad steps above will get you started on the right track.
And as always, if you get stuck and need help go here to contact me. I can write, edit, or if you really want to learn how to do it yourself, I can teach you that too.