Skip to main content
Latest Posts

Thursday, July 04 2019

July 3, 2019


I got an offer from a business owner to review my site. She specializes in webdesign, development and maintenance. I’ve been on her list for a very long time because she delivers good content. She's helped me personally too and I've always liked her down-to-earth, compassionate approach to service.

She prefaced the offer by saying that she normally only does this for her clients, not for the general public. OK. So this is a steal. I can accept that.

I read on and the message was connecting and engaging. Her offer sounded great. 

Until the end.

You could click to be added to a separate list if you’re interested in this offer. Good idea, so those who aren’t interested in this offer aren’t being bugged with unwanted emails.

And then came the warning:

“WARNING...if you say NO, I will not send you any more reminders and NO Website Review Special deals, which you might regret.” 

And the part that that bugged me was those last few words: “which you might regret.” The friendly, respectful tone of the email up to that point was instantly negated by this not-so-subtle pressure, by tapping into the guilt or fear of missing out (FOMO) in a way which was inconsistent with the tone of the rest of the email.

From a place of respect and softness and helpfulness, it suddenly transformed into a do-what-I’m-suggesting-or-else-there’ll-be-consequences kind of tone. I have nothing against people using this kind of tone if it fits their personality and the tone of what's around it.

However, in this case the lack of consistency between the bulk of the email and this “warning” damaged the impression I had of her offer and how she operates and created niggling doubt in my mind.

I’m interested in your opinion. Do you think that last sentence is too pressuring and hypey compared to the rest of the email? Or am I overly sensitive?

Posted by: AT 12:43 pm   |  Permalink   |  0 Comments  |  Email

Post comment
Email Address

(max 750 characters)
* Required Fields
Note: All comments are subject to approval. Your comment will not appear until it has been approved.


Read privacy policies here.

Maggie Dennison, M.A

My Marketing Message
The Magic Of Mindset And Marketing

27 W. Anapamu #295,
Santa Barbara, CA 93101, USA

NEW! Phone: 805-284-9914 or 856-499-3101
E-mail:  fill out the form on the Get_In_Touch page.

Copyright 2022 Maggie Dennison unless otherwise noted. All rights reserved.