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Thursday, July 04 2019

July 3, 2019


I got an offer for a website review from a business owner who specializes in website design, development and maintenance. I’ve been on her list for a very long time because she delivers good content. She's helped me personally too and I've always liked her down-to-earth, compassionate approach to service.

She prefaced the offer by saying that she normally only does this for her clients, not for the general public. OK. So this is a steal. I can accept that.

I read on and the message was connecting and engaging. Her offer sounded great. 

Until the end.

You could click on a link to be added to a separate list if you’re interested in this offer. Good idea, so those who aren’t interested in this offer aren’t being bugged with unwanted emails.

And then came the warning:

“WARNING...if you say NO, I will not send you any more reminders and NO Website Review Special deals, which you might regret.” 

And the part that that bugged me was those last few words: “which you might regret.” The friendly, respectful tone of the email up to that point was instantly negated by this not-so-subtle pressure, by tapping into the guilt or fear of missing out (FOMO) in a way which was inconsistent with the tone of the rest of the email.

From a place of respect and softness and helpfulness, it suddenly transformed into a do-what-I’m-suggesting-or-else-there’ll-be-consequences kind of tone. I have nothing against people using this kind of tone if it fits their personality and the tone of what's around it.

However, in this case the lack of consistency between the bulk of the email and this “warning” damaged the impression I had of her offer and how she operates and created niggling doubt in my mind.

I’m interested in your opinion. Do you think that last sentence is too pressuring and hypey compared to the rest of the email? Or am I overly sensitive?

Posted by: AT 12:43 pm   |  Permalink   |  0 Comments  |  Email

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Maggie Dennison, M.A

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Mindset, Marketing and Writing Solutions For
Independent Business Owners


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