It's not always that hard to help someone create a marketing strategy and an action plan. There are foundational marketing principles that underlie everything: they're based on psychological aspects of human behavior and that doesn't change too much. Once you know those principles it’s just a matter of applying them to YOUR marketing.
Sounds easy, doesn't it?
But the problem shows up when it comes to implementing the strategy and plan. That’s where I’ve seen a lot of my clients get stuck: because something in their heads is telling them a story about what they can and can't do, and why or why not. It can be a story about themselves, about their value, about their expertise, about their potential clients, about what they believe about marketing and how it works - and lots more.
It can stop them in their tracks or at the every least, make running the business a constant struggle.
As Zig Ziglar said: “It’s your attitude, not your aptitude, that determines your altitude."
That’s why I decided to launch my Facebook Group: Maggie Dennison The Magic of Mindset and Marketing. To have a place to come together, look at both our marketing and mindset and help each other rise up together.
I just launched it a couple of weeks ago, and there's already some great input from savvy business people.
If you haven't yet joined us, pop on over here and check it out: Maggie Dennison The Magic of Mindset and Marketing. When you join, you can ask for a very short but succinct ebook: "26 Thought-Provoking Questions About Mindset".
I look forward to seeing you there!
All good wishes.