Once you have written an article or preferably several, it's time to use them to spread the word about your business. Articles serve to establish you as an expert, as well as offering additional food to the search engines.
How do you use articles to spread the word about your business?
Include keywords in the title and content
Relevant keywords will help your article pop up in a Google search. Work the keywords into your content so that it reads naturally, rather than trying to stuff them in anywhere they seem to fit just to load up the article. Finding the right keywords requires basic keyword research to establish which terms people are searching for. If you hire an SEO firm, they have proprietary software that helps them identify the best keywords for you. For the do-it-yourselfers, Google has a free tool called External Keyword Tool. Google it and it should pop up in first place.
Place a strong call to action at the end of the article
Let your readers know what you want them to do next and give some a strong incentive to take the action you want them to take. You can offer a complimentary resource that encourages them to go to your website and sign up for your newsletter or a consultation that jogs them into calling you.
Post your article to your website or blog.
This keeps fresh content on your site and the search engines like that.
To avoid having too much information to scroll through, you can put a couple of teaser lines of an article on one page of your site, then have a link to an inside page with the full content.
Submit your article to other newsletters andblogs
Find other professionals whose businesses compliment yours without competing, and whose clients would be interested in your topics. Contact them and offer to be a guest writer or blogger for them. Include a resource box at the end of your article: that's a few lines containing your contact information, other information you want readers to know and a strong call to action. Including your website address as well provides a backlink to your own site: that pleases Google and helps your rankings.
You can reciprocate by inviting them to submit an article for your newsletter or blog.
Post your article to article directories
The best known directory is www.EzineArticles.com. Google "article directories" and you'll find many more. These directories are sources for people looking for articles for THEIR newsletters. I'm always amazed where my articles show up! And it's all exposure for your business.
It may seem daunting to list your article on so many sites. However there are services that will do this for you for a small monthly fee. I've been referred to www.SubmitYourArticle.com but have not used them.
If, for any reason, you prefer manual submissions, delegate the task to a virtual assistant. You can find a virtual assistant through www.AssistU.com.
Copyright 2010 Maggie Dennison